Privacy Policy

How We Protect Your Data

Privacy Policy

Lorna Peacock Real Estate
Last Updated: February 21, 2026

1. Introduction

Lorna Peacock is committed to protecting your privacy and handling personal information in accordance with applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

This Privacy Policy explains how personal information is collected, used, stored, and protected when you use this website.


2. Information We Collect

We collect personal information only when it is voluntarily provided through this website.

A. Information You Provide

You may provide personal information when you:

  • Submit a Buyer Inquiry Form

  • Submit a Seller Inquiry Form

  • Complete a Home Evaluation Form

  • Use the Contact Form

  • Request property information

Information collected may include:

  • Full name

  • Email address

  • Phone number

  • Property address

  • Property details

  • Buying or selling preferences

  • Any additional information you choose to provide

The Home Evaluation form does not provide automated property values. Submitted information is reviewed manually, and a speculative market evaluation may be provided after review.


B. Website Usage Information

When you visit this website, certain technical information may be collected automatically, including:

  • IP address

  • Browser type

  • Device information

  • Pages visited

  • Referral source

This information helps improve website performance and functionality.


3. How Your Information Is Used

Personal information collected through this website may be used to:

  • Respond to inquiries

  • Provide real estate services

  • Conduct property evaluations

  • Follow up regarding buying or selling opportunities

  • Maintain client records

  • Improve website functionality and user experience

Your information will not be sold or rented to third parties.


4. DDF® and Listing Information

This website uses RealtyPress with CREA DDF® data feeds sourced via REALTOR.ca.

Listing information displayed on this website is subject to CREA terms and conditions and is provided for personal, non-commercial use only.

Property data may include MLS® information and is protected by applicable copyright and licensing requirements.


5. CRM & Data Management

Information submitted through website forms may be:

  • Stored securely within WordPress

  • Transmitted to a Customer Relationship Management (CRM) system

  • Tracked manually for follow-up

Access to personal information is limited to authorized individuals involved in providing real estate services.


6. Google Maps & Third-Party Services

This website uses Google Maps to display property locations and embedded content.

Third-party services used on this website may collect technical information in accordance with their own privacy policies. These services may include:

  • Google Maps

  • RealtyPress / CREA DDF®

  • SEO tools such as Rank Math

  • CRM software (if applicable)


7. Consent

By submitting your personal information through this website, you consent to its collection and use for the purposes described in this Privacy Policy.

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice.


8. Data Retention

Personal information is retained only as long as necessary to fulfill the purposes outlined in this policy or to comply with legal and professional obligations related to real estate services.


9. Security

Reasonable administrative and technical safeguards are in place to protect personal information against unauthorized access, disclosure, or misuse.

However, no method of transmission over the internet is completely secure.


10. Access and Correction

You may request access to the personal information held about you and request corrections if necessary.

To make such a request, please contact Lorna using the information below.


11. Updates to This Policy

This Privacy Policy may be updated from time to time to reflect changes in legal requirements or website functionality. The most current version will always be available on this page.


12. Contact Information

If you have questions about this Privacy Policy or how your personal information is handled, please contact:

Lorna Peacock
Sutton Group – Lethbridge
403-315-4900
lorna@lornapeacock.com