Privacy Policy
How We Protect Your Data
Privacy Policy
Lorna Peacock Real Estate
Last Updated: February 21, 2026
1. Introduction
Lorna Peacock is committed to protecting your privacy and handling personal information in accordance with applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA).
This Privacy Policy explains how personal information is collected, used, stored, and protected when you use this website.
2. Information We Collect
We collect personal information only when it is voluntarily provided through this website.
A. Information You Provide
You may provide personal information when you:
Submit a Buyer Inquiry Form
Submit a Seller Inquiry Form
Complete a Home Evaluation Form
Use the Contact Form
Request property information
Information collected may include:
Full name
Email address
Phone number
Property address
Property details
Buying or selling preferences
Any additional information you choose to provide
The Home Evaluation form does not provide automated property values. Submitted information is reviewed manually, and a speculative market evaluation may be provided after review.
B. Website Usage Information
When you visit this website, certain technical information may be collected automatically, including:
IP address
Browser type
Device information
Pages visited
Referral source
This information helps improve website performance and functionality.
3. How Your Information Is Used
Personal information collected through this website may be used to:
Respond to inquiries
Provide real estate services
Conduct property evaluations
Follow up regarding buying or selling opportunities
Maintain client records
Improve website functionality and user experience
Your information will not be sold or rented to third parties.
4. DDF® and Listing Information
This website uses RealtyPress with CREA DDF® data feeds sourced via REALTOR.ca.
Listing information displayed on this website is subject to CREA terms and conditions and is provided for personal, non-commercial use only.
Property data may include MLS® information and is protected by applicable copyright and licensing requirements.
5. CRM & Data Management
Information submitted through website forms may be:
Stored securely within WordPress
Transmitted to a Customer Relationship Management (CRM) system
Tracked manually for follow-up
Access to personal information is limited to authorized individuals involved in providing real estate services.
6. Google Maps & Third-Party Services
This website uses Google Maps to display property locations and embedded content.
Third-party services used on this website may collect technical information in accordance with their own privacy policies. These services may include:
Google Maps
RealtyPress / CREA DDF®
SEO tools such as Rank Math
CRM software (if applicable)
7. Consent
By submitting your personal information through this website, you consent to its collection and use for the purposes described in this Privacy Policy.
You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice.
8. Data Retention
Personal information is retained only as long as necessary to fulfill the purposes outlined in this policy or to comply with legal and professional obligations related to real estate services.
9. Security
Reasonable administrative and technical safeguards are in place to protect personal information against unauthorized access, disclosure, or misuse.
However, no method of transmission over the internet is completely secure.
10. Access and Correction
You may request access to the personal information held about you and request corrections if necessary.
To make such a request, please contact Lorna using the information below.
11. Updates to This Policy
This Privacy Policy may be updated from time to time to reflect changes in legal requirements or website functionality. The most current version will always be available on this page.
12. Contact Information
If you have questions about this Privacy Policy or how your personal information is handled, please contact:
Lorna Peacock
Sutton Group – Lethbridge
403-315-4900
lorna@lornapeacock.com